SEO Specialist

Responsibilities:

• Develop and execute end-to-end SEO strategies for client accounts, owning their success from kickoff to renewal.

• Serve as the lead client communicator for the team, confidently stepping in to manage strategic calls, resolve escalations, and present high-level performance reports for the team

• Lead, mentor, and inspire a team of SEO Specialists, providing strategic guidance on their accounts and fostering a culture of excellence.

• Conduct regular check-ins and performance reviews, championing your team's professional growth.

• Conduct comprehensive SEO audits (technical, on-page, and off-page) to uncover opportunities and build data-driven roadmaps.

• Perform in-depth keyword research and competitor analysis to identify strategic advantages and content gaps.

• Perform on-page optimization, including title tags, meta descriptions, internal linking, schema markup, outbound linking, image alt tags, image sizes, and content enhancements.

• Ensure technical SEO health by managing sitemaps, robots.txt, canonicalization, and resolving crawl errors.

• Configure and manage Google Analytics, Google Search Console, and other SEO tools to monitor performance accurately.

• Translate complex data into clear, compelling client-facing reports that showcase results, ROI, and strategic next steps.

• Stay on the cutting edge of SEO trends, algorithm updates, and industry best practices, sharing your knowledge with the wider team.

Requirements:

• 4+ years of hands-on SEO experience, with a proven track record of delivering measurable results (increased traffic, rankings, and conversions), preferably in an agency setting.

• Exceptional client-facing communication and presentation skills. You must be an expert at building relationships, managing expectations, and articulating complex strategies in a simple, confident manner.

• Demonstrated leadership or mentorship experience, whether formally managing a team or guiding junior colleagues on projects.

• Deep expertise across the three pillars of SEO: Technical SEO, On-Page Optimization, and Content Strategy.

• In-depth understanding of major CMS platforms (such as WordPress, Shopify, Wix, Squarespace, Shopify, etc.) and their SEO implications.

• Advanced proficiency in Google Tag Manager, Google Search Console, and Google Analytics for performance tracking and optimization.

• Strong analytical and problem-solving skills; you live in the data but can translate it into a compelling story.

• Excellent project management skills, with the ability to manage multiple client accounts and team responsibilities simultaneously.

• Hands-on experience with leading SEO tools such as SEMrush, Ahrefs, and Screaming Frog for comprehensive website analysis and performance improvement.

• Professional proficiency in English (C1/C2), both written and verbal, is essential for clear and effective client communication.

• Demonstrated ability to manage escalations effectively and make sound decisions in challenging or time-sensitive situations.

• Broader technical knowledge beyond SEO (e.g., website architecture, HTML, or tracking implementation) to collaborate effectively with development and marketing teams.

• Currently based in Latin America and able to work the required schedule.